China Mobile had 722 million 5G package customers, up 108 million from the end of 2022.

China Mobile released its 2023 Interim Results on August 10, 2023. The company reported strong financial performance, with #revenue & #profit increasing by 6.8% & 8.4% year-on-year, respectively.


The company's strong financial performance was driven by the continued growth of its 5G business. As of June 30, 2023, China Mobile had 722 million 5G package customers, up 108 million from the end of 2022.

China Mobile expects its #5G business to continue to grow rapidly in the coming years. The company also plans to invest heavily in cloud computing, artificial intelligence, & other new technologies.

I would like to highlight on China Mobile's Digital Content segment.
Migu Video is a mobile video streaming app developed by China Mobile. It offers a wide variety of content, including movies, TV shows, variety shows, cartoons. The app is available in both China & overseas markets.

According to QuestMobile, Migu Video ranked 6th in terms of monthly active users (MAUs) in China in January 2023.

The top 5 apps were:
⏩iQIYI.com: 113.6 million MAUs
⏩Tencent Video: 108.8 million MAUs
⏩Youku Tudou Inc: 101.3 million MAUs
⏩PPTV: 53.9 million MAUs
⏩bilibili Group: 48.2 million MAUs

Migu Video is a mobile video streaming app developed by China Mobile. It offers a wide variety of content, including movies, TV shows, variety shows, and cartoons. The app is available in both China & overseas markets.

Migu Video's MAUs have been growing steadily in recent years. In 2021, the app had over 500 million MAUs. The company is targeting 1 billion MAUs by 2025.

Migu Video's growth is being driven by a number of factors, including:
📚The increasing popularity of mobile video streaming in China.
📚The company's investment in content acquisition and production.
📚The app's strong user experience.

Migu Video is facing increasing competition from other video streaming apps, such as iQIYI, Tencent Video, and Youku. However, the company is well-positioned to continue to grow in the future.

Here are some of the factors that contribute to Migu Video's success:
📚Wide variety of content: Migu Video offers a wide variety of content, including movies, TV shows, variety shows, and cartoons. This gives users a wide range of choices to watch.
📚High-quality content: Migu Video has invested heavily in content acquisition & production. This ensures that the content on the app is of high quality.
📚User-friendly interface: Migu Video has a user-friendly interface that makes it easy to find and watch content.
📚Cheap subscription fees: Migu Video offers a variety of subscription plans that are affordable for most users.
📚Strong marketing campaign: Migu Video has launched a strong marketing campaign to promote the app. This has helped to increase the app's awareness & popularity.

Global 5G Evolution can help businesses develop & implement 5G #Monetization strategies. We leverage industry experience to co-create B2C, B2B & B2B2X business models. Contact us for our #advisoryservices

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